Kids across Australia are being asked to record their best air guitar moves in a national fundraising campaign to help charity organisation, The Song Room, deliver vital education and development programs for more than 200,000 disadvantaged children each week.
Launched this month, the inaugural PlayAir campaign has been developed and designed by award winning agencies BADJAR Ogilvy and Yello Brands to put real instruments in the hands of those who need them.
The campaign also seeks to highlight the huge number of children from disadvantaged and marginalised communities who have little or no access to music or art programs and materials despite the significant benefits gained.
“Research has proven that learning music improves educational and social development for young people, yet air instruments are all 700,000 kids across Australia get to play” said The Song Room’s CEO Caroline Aebersold.
Playing air guitar is fun, but nothing beats the real thing for kids’ learning and development.
“Playing air guitar is fun, but nothing beats the real thing for kids’ learning and development. We consistently see the huge positive impact music and art can have on schools trying to re-engage with their students. It also helps young Australians learn, grow and become positive forces in their
communities,” added Caroline Aebersold.
To take part, children have to upload their best air moves or vote for their favourite online ‘rock god’ video clip at www.playair.com.au before 16th August with the chance to win some fantastic prizes. These include a Fender guitar, iPods, a Sony 40” LCD TV, a trip to the 2010 ARIA Awards at the Sydney Opera House and more.
Alternatively, Australians can donate online or buy their very own Air Instrument at JB Hi-Fi, Spotlight or Allans Music to raise funds to help The Song Room.
The Song Room is a national not for profit organisation that provides free, tailored, long-term music and arts-based programs for children in disadvantaged and high need communities. The Song Room programs are based on research and have been demonstrated to improve educational and social outcomes and to help schools create and sustain their own music and arts programs.
See the Playair website for more info, and check out their air guitar videos!
Images: Dylan Lewis, air drumming and rocking out!
Written by Masso
Tags: campaign/advocacy, national
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